Careers
Programmatic, Senior Account Executive
Description
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At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism.
Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.
Did you know that marginalised groups including women, people of colour and people with a disability are more likely to discount themself for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role, for them. If this role isn’t quite
Job Purpose
The role of the Senior Programmatic Executive involves the planning and execution of programmatic media plans across Display, YouTube, and emerging biddable platforms. This process requires in-depth platform expertise, strategic deployment of audience data, and collaboration with various partners throughout the programmatic ecosystem.
In this role, you will play a key part in the campaign lifecycle, start to finish: from the initial response to brief to the creation of the media plan, campaign building, day-to-day optimisations, to the presentation of end of campaign results. You will work closely with programmatic Activation Managers to create breakthrough programmatic media plans which surprise and delight our clients. You will be responsible for the building and optimisation of campaigns across various biddable platforms. You will build expertise in several biddable platforms while developing supplier and client relationships.
What we need from you
- Effectively manage your designated programmatic campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
- Take ownership of some elements of the iterative “Test & Learn” process, from plan development to execution and evaluation.
- Eagerness to expand your knowledge of programmatic platforms. You should attain a detailed understanding of our platforms and processes by the end of your first year in the role.
- Conduct performance analysis, internal data maintenance, issue identification and solution development.
- Oversee, as appropriate, the performance of more junior team members, ensuring that you are checking their work and advising them on the correct course of action.
A little bit about you…
- Experience planning, running, optimising, and reporting on programmatic display and/or video campaigns across one or more biddable platforms (e.g. DV360, TTD, Amazon DSP, Google Ads; any platform certifications will be viewed positively).
- Good understanding of programmatic ecosystems and terminology (DSPs, SSPs, ad servers, DMPs, brand safety measures etc.).
- Strong communication skills, both verbal and written. Important in building and developing client and supplier relationships. Experience presenting to clients will be viewed positively.
- Strong analytical skills and an affinity for numbers. You must be able to analyse raw data, draw conclusions and develop actionable recommendations and strong rationales.
- Proficiency in Excel (Pivot Tables, VLOOKUP, etc.).
- Familiar with ad serving solutions (CM360 or equivalent).
- Familiar with Google Analytics.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibility and activities may change at any time with or without notice.
About EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
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We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.