Digital Analytics & CRO Consultant

Data, Analytics & InsightHybrid Remote, Milan, Italy

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Description

GroupM is looking for a skilled Digital Analytics & CRO Consultant to lead projects for our high-profile clients. We offer a dynamic work environment where collaboration and innovative digital marketing solutions are at the forefront.

Requirements 
  • Proficiency in developing and conveying CRO and Digital Analytics strategies in simple terms.
  • Ability to independently draft detailed requirements/implementation documents.
  • Clear and proper communication of technical activities to developers.
  • Knowledge of UX/UI principles and best practices.
  • Daily use of Adobe Analytics and Adobe Target.
  • Daily use of Google Analytics 4, Google Tag Manager, and familiarity with technical implementation as well as data analysis.
  • Daily use of tools for user experience intelligence (Contentsquare, Hotjar, Clarity, Lucky Orange…).
  • Daily use of tools for experimentation and personalization (VWO, AB Tasty, Optimizely, Dynamic Yield, Convert…)
  • Understanding and ability to explain basic concepts of inferential and Bayesian statistics.
  • Hands-on experience with Javascript, HTML, CSS.
  • Fluent English language skills, both spoken and written.
  • Fluent Italian language skills, both spoken and written.
About you 
  • A clear inclination for continuous learning.
  • Great attention to detail.
  • Creative problem-solving and thinking outside the box.
  • Effective time management with the ability to balance competing priorities.
  • Strong presentation abilities and a commitment to providing excellent customer service.
  • Strong organizational abilities.

Considered as a plus

  • Experience with niche digital analytics tools (Piwik Pro, Piano Analytics...)
  • Experience with data visualization tools (Looker Studio, Tableau, Power BI…)
  • Experience with Data Analysis in Python or R.
  • Experience with a Consent Management Platform and/or with common technical privacy issues.
We encourage applications from individuals with diverse backgrounds and experiences. While the above skills are valued, we are open to candidates who bring a unique blend of talents and perspectives to our team.
 
Location
 
WPP Campus in Milan (plus the option for hybrid working).
 
We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also open to individuals belonging to Categorie Protette under Law 68/99.
 
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