Director, Digital Lab Products
Description
- Directs and champions the development of a consolidated digital platform to drive consistent, high-value interactions across all digital touchpoints.
- Defines strategies and guides marketing to support unification of sites and content around My Account.
- Serve as the strategic owner of Design as a Service (DaaS) and Signature, ensuring dedicated focus, resourcing, and commercialization pathways.
- Guides R&D, Engineering, Manufacturing, and Lab Operations teams to align product timelines with market needs and business priorities.
- Leverages existing digital assets to reinforce the company’s position as the leader in practical dental innovation.
- Establishes operating discipline built on clear priorities, structured planning, accountability, and a profit and loss (P&L) mindset.
- Develops frameworks for product forecasting, budgeting, modeling, and performance tracking.
- Ensure all digital investments meet defined return on investment (ROI) expectations and support long-term portfolio success.
- Support growth of customer base through digital product innovation and service enhancement.
- Develops long-term digital roadmap that positions the company’s lab, digital workflows, design services, and in‑office production technologies as central components of future customer value.
- Leads vertical integration and partnership initiatives to position the company as an integrative, ecosystem‑driven collaborator with scanner, practice management software (PMS), and other technology solutions.
- Partners with marketing to define and execute brand strategies that enhance business performance, differentiation, and market leadership.
- Partner with marketing to develop campaigns, promotions, and communication strategies that effectively position products for each customer segment.
- Partner with marketing and lab operations to re-position remote labs for long-term sustainability.
- Monitors competitive trends to identify opportunities, threats, and areas for strategic investment.
- Ensures customer insights and segment needs are deeply integrated into product design, branding, messaging, and go-to-market planning.
- Develops and presents performance updates, progress against goals, and strategic insights to executives and stakeholders.
- Acts as a strategic liaison between Product, R&D, Operations, Marketing, Manufacturing, and Digital teams to ensure strong alignment and execution.
- Hires, manages, develops, trains, reviews, and sets goals for department and staff.
- Develop division policies, in accordance with Company policies and procedures, as necessary. Supervises staff in accordance with Company policies and procedures. Enforces adherence to Company policies and procedures.
- Coaches and provides career development advice to production management and designated staff.
- Ensures all direct reports understand the performance standards of their department and have a clear understanding of their own individual performance.
- Partners and coordinates with Human Resources in a timely manner on all employee relations matters.
- Performs other related duties and projects as business needs require at direction of management.
- Minimum ten (10) years of experience in product management, digital product leadership, or platform strategy roles.
- Minimum five (5) years of leadership experience.
- Proven track record leading cross-functional digital product initiatives from strategy through launch and commercialization.
- Experience with platform ecosystems, Software as a Service (SaaS) or Design as a Service (DaaS) service models, or digitally enabled manufacturing technologies preferred.
- Experience within dental, medical device, or healthcare technology industries is a plus but not required.
ABOUT US
ORB Innovations is a London-based startup making waves in the world of contact and combat sports. With a passion for innovation, ORB makes Smart Mouthguards that protect athletes teeth AND track their fitness, performance and wellness, providing valuable data to help them train smarter and push further... What's a Smart Mouthguard? Imagine a Fitbit, in a mouthguard!
ORB's products are the first and only of their kind, from heart-pumping beats to head-turning impacts, we've got these athletes covered with a wearable that's tailored to their sport.
Founded in 2017, ORB has spent over 5 years tirelessly working to bring this groundbreaking technology to market. Now, as ORB expands its team, join us in bringing the future of sports technology to athletes everywhere.
THE INTERVIEW PROCESS
Our process involves three stages:
- Resume Review & Short List.
- Initial Call (Depending on the role, a take home task may also be requested).
- Final Interview.
Our average process takes approximately 2-3 weeks, but we always work around your availability.
You will have the chance to speak to our recruitment team at various points during your process but if you do have any specific questions or want to talk through reasonable adjustments ahead of or during your application, please contact us at [email protected].
WHAT'S IN IT FOR YOU
We're a hardware enabled sports analytics startup with an expanding passionate team, collaborating and creating extraordinary physical & digital products that have the potential to make a significant difference to our customers lives. If you love sports and technology, this is where the two meet!
There are loads of ways we help ORB-ians do the best work. We often review and enhance our benefits, but here's a brief overview of what we offer right now. If you'd like more information on any of them, just ask!
You can see a full list of employee benefits at https://orbsport.com/pages/careers.
EQUAL OPPORTUNITY STATEMENT
We are actively creating an equitable environment for every ORB-ian to thrive.
One of our priorities is to promote diversity and inclusion, ensuring that we provide ample support for all our employees to grow within the company. Embracing diversity in all its forms and fostering an inclusive environment are essential to our ethos.
As an equal opportunity employer, we consider all applicants for employment without any bias based on ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran status, neurodiversity status, or disability status.