Sr. Brand & Product Marketing Manager- Dental
Description
- Executes brand and product marketing strategies involving market research and analyses, preparing marketing materials, and evaluating marketing budgets for assigned products, product categories, or business entities.
- Assists in preparing business plans, feasibilities, roadmaps, reports, and other business intelligence for review by management, peers, and stakeholders across the organization to drive product development and marketing activities.
- Drives revenue, profitability, business growth as measured by active, new and restart users, share of wallet and lifetime value objectives.
- Formulates and reviews corporate short and long-range plans, goals, and objectives for specific product or product line.
- Performs project management activities that commercialize the product, including but not limited to market strategy, packaging, and product to brand.
- Partners with cross-functional teams to execute approved plans/projects.
- Aligns cross-functional teams and contributors around approved plans/projects and facilitate success by keeping plans on track and in focus.
- Collaborates with cross-functions stakeholders to ensure a smooth and seamless transition of new product development from scale up to launch, both internally and externally, both on time and to spec.
- Assists with Executive Stand-up Meeting presentation and follow-up.
- Provides monthly business report covering performance versus forecast and progress on approved initiatives.
- Mentors and trains other team members.
- Assists in and responsible for the development and implementation of brand marketing plans and activities.
- Launches and manages campaigns across various channels.
- Maintains brand messaging and claims document.
- Increases marketing communication effectiveness and minimizes acquisition costs.
- Develops customer-facing content and digital journeys.
- Executes activity plans to drive awareness, engagement, and purchases.
- Functions as a go-to subject matter expert on products and services in the assigned category and any gaps or opportunities in our product mix.
- Serves as technical adviser by demonstrating products and troubleshooting product issues.
- Manages product roadmap, assisting in development of stage gate proposals and updates.
- Assists and leads in the development and launch of new products, ensuring alignment with brand strategy and customer needs and requirements.
- Assists in sustaining the development of existing products, ensuring any changes are reflected in all aspects of the operation (e.g., internal documentation, customer communication, etc.).
- Works closely with product development teams to ensure product features and benefits align with brand values and messaging.
- Manages and prioritizes incoming product concepts, ideas, applications, and initiatives, identifying relevant new product opportunities.
- Prepares monthly/quarterly and annual forecast models, as well as reporting on key performance indicators.
- Oversees the planning and execution of brand events, such as product launches, trade shows, and educational events.
- Works with cross functional teams to coordinate logistics and manage event details to ensure successful execution.
- Conducts competitive product analysis and market research to understand consumer behavior and professional audience preferences.
- Applies consumer insights and market intelligence to develop approaches to link a brand identity to the company and its products.
- Gathers and analyzes consumer feedback to inform brand strategies and product improvements.
- Tracks competitor activities and market trends to support brand decision-making and strategy adjustments.
- Monitors and tracks marketing expenses, ensuring expenditures are within budget and aligned with strategic priorities.
- Tracks and reports on projected and realized return on investment (ROI) for new products, marketing initiatives, and other programs, partnering with Finance to report on the actual ROI.
- Determines the profitability and viability of new products or product enhancements.
- Supports quarterly and annual forecasting exercises for the organization with insights into data and reporting on macro and micro market trends.
- Prepares reports on brand performance metrics.
- Analyzes data to provide insights and recommendations.
- Performs strategic reviews related to brand strategy and product development.
- Performs other related duties and projects as business needs require at direction of management.
Education and Experience:
- Bachelor’s degree in Marketing or related field required.
- Minimum eight (8) years of relevant experience
- Previous dental background, required
- Strong expertise in brand strategy and brand building
- Experience in both upstream and downstream marketing, required
- Ability to manage and build programs from the ground up
Pay Range: $98,000.00 - 130,000.00/yr
ABOUT US
ORB Innovations is a London-based startup making waves in the world of contact and combat sports. With a passion for innovation, ORB makes Smart Mouthguards that protect athletes teeth AND track their fitness, performance and wellness, providing valuable data to help them train smarter and push further... What's a Smart Mouthguard? Imagine a Fitbit, in a mouthguard!
ORB's products are the first and only of their kind, from heart-pumping beats to head-turning impacts, we've got these athletes covered with a wearable that's tailored to their sport.
Founded in 2017, ORB has spent over 5 years tirelessly working to bring this groundbreaking technology to market. Now, as ORB expands its team, join us in bringing the future of sports technology to athletes everywhere.
THE INTERVIEW PROCESS
Our process involves three stages:
- Resume Review & Short List.
- Initial Call (Depending on the role, a take home task may also be requested).
- Final Interview.
Our average process takes approximately 2-3 weeks, but we always work around your availability.
You will have the chance to speak to our recruitment team at various points during your process but if you do have any specific questions or want to talk through reasonable adjustments ahead of or during your application, please contact us at [email protected].
WHAT'S IN IT FOR YOU
We're a hardware enabled sports analytics startup with an expanding passionate team, collaborating and creating extraordinary physical & digital products that have the potential to make a significant difference to our customers lives. If you love sports and technology, this is where the two meet!
There are loads of ways we help ORB-ians do the best work. We often review and enhance our benefits, but here's a brief overview of what we offer right now. If you'd like more information on any of them, just ask!
You can see a full list of employee benefits at https://orbsport.com/pages/careers.
EQUAL OPPORTUNITY STATEMENT
We are actively creating an equitable environment for every ORB-ian to thrive.
One of our priorities is to promote diversity and inclusion, ensuring that we provide ample support for all our employees to grow within the company. Embracing diversity in all its forms and fostering an inclusive environment are essential to our ethos.
As an equal opportunity employer, we consider all applicants for employment without any bias based on ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran status, neurodiversity status, or disability status.