Opis stanowisk

Vice President, Marketing

Marketing Minneapolis, Minnesota



Vice President of Marketing – Miracle-Ear


Role Overview:

Good marketing makes our company look smart. Great marketing makes our customers feel smart. Miracle-Ear is looking for a dynamic Vice President to lead our Marketing organization, champion brand consistency, and drive continued growth with innovative demand generation programs.


As the chief steward of our brand, you’ll roll up your sleeves with your team and refine/execute a strategy that ignites organic growth amongst nationwide corporate and franchise locations. This role is the perfect opportunity to amplify your career if you are passionate about creating a differentiated and engaging customer experience and lead-gen programs.


Success Criteria:

A successful candidate knows how to find an equilibrium between demand generation programs supported by data/analytics and unique creativity that elevates brand equity. Your influence will spark excitement and innovation with franchise owners as you develop national and local market programs that drive traffic for new and existing customers.


There’s also a delicate balancing act between cultivating a vision and overseeing strong marketing execution, while harmonizing then needs of a top-tier franchise system with corporate guidelines. Your steadfast ability to see through this fog of demands and home-in on actionable performance lynchpins will make or break your time at Miracle-Ear.


You’ll thrive if collaborating with Sales & Finance teams to optimize program performance is your forte; driving sales is mission critical. Lastly, you won’t shy away from the executive spotlight as you enhance communication channels that promote the needs of internal/external customers and reporting tools that give clarity to key metrics and results.


In the end, your work will help millions of people discover the Miracle-Ear difference.


Education and Experience Requirements:

  • BA/BS in marketing or equivalent training and experience
  • MBA preferred
  • Franchise experience preferred
  • 10-15 years’ experience in consumer marketing
  • A minimum of 7-10 years’ experience managing marketing professionals


Required Skills:

  • Excellent leadership and project management skills required
  • Demonstrated ability to be a collaborative member of the senior management team
  • Obsessive accountability to drive business results in the short and long term
  • Energetic, forward-thinking and creative thought leader with pinnacle ethical standards
  • CRM, marketing automation systems, and call center lead-gen exposure
  • Strategic visionary with sound technical skills, analytical ability, good judgment and strong operational focus (marketing automation, marcom systems/processes, etc.)
  • Well organized and self-directed individual who is "politically savvy" and a team player
  • Ability to work on international projects
  • Intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent influencing skills
  • A solid educator who is trustworthy and willing to coach teams and serve as a mentor
  • A decisive individual who possesses a "big picture" perspective




While this is an exciting overview of what you’ll do, what you’ll receive is exciting too: 

  • Competitive compensation & benefits
  • Career path planning & development
  • Award winning work/life balance
  • International business exposure
  • An amazing team of diverse colleagues and leaders
  • Fantastic amenities at our “Cool Workplace


Miracle-Ear welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, national or ethnic origin, color, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability and conviction for an offence for which a pardon has been granted or in respect of which a record suspension has been ordered. If selected for an interview, please advise our HR Department if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.

Ready to Amplify Your Career? Apply now…